music+video+report

Welcome to Year 9 Media Online

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This is the music video we looked at in class on Friday 15 May. here is an answer to help you. For more help, click on the 'what to do' page.

a)What techniques are used in the music video? This clip uses the following techniques: bright vibrant colour, special effects (flames), Computer generated Imagery (CGI) eg when the toy firetruck 'morphs' into a real firetruck, backward and slow moving film, two different storylines, helicopter shots of the city skyline, tracking shots of the firetrucks, close ups of the siren, humour, mood lighting (in the nightclub).

 b)   What is the mood of the song? Give reasons for your answer. It is repetitive, playful and not threatening. Some people might find the repetition annoying, but the overall effect is humorous. When the beat begins, it is not loud, but rather it seems friendly and cool. There are no words to this song, which means that apart from the title, you can make the song mean anything for you.

 c)   How do the techniques help create the mood ? The techniques show that the song is not meant to be taken too seriously. The storylines both begin and end, giving the viewer a satisfying feeling. even though the clip nis about fire, it is very neat and not destructive, as fire is. The visuals are very carefully arranged, which helps make it deliberately unrealistic. As viewers, we don't have to take this seriously: we know we're not seeing a real fire The fastforward and backward moving sectiuons of the clip reinforce the feeling of non-reality. The CGI makes us go 'wow' and it makes the film clip seem unrealistic - it's a fantasy of sorts. Did the music video seem like a dream to you?

 d)   Is this a good advertisement for the song? Why/Why not? The song itself is not very memorable, but the two storylines and the bright visuals are eye catching and attention grabbing. It has a big budget, so a lot of effort has gone in to make it very memorable. The music video will stay in your attention longer than the actual song, which means that it is a good advertisement. It doesn't have to be an advertisement that you like for it to be good.

 e)   What type of film clip is it? This is a conceptual film clip. The band does not perform in it at all. There is no musical performance in it (except for 1 or 2 shots of the DJ).